Burberry was started by Thomas Burberry, a draper's apprentice who began his own outfitters' shop in Basinstoke, England in 1856. Following this, the store grew to an emporium in 1870. Ten years later innovation at the company lead to the development of a durable fabric called garbardine. Toward the end of the 19th century, Burberry had become a publicly traded company and moved its location to 30 Haymarket St. in London. During the next 50 years the company would develop the Tielocken, a coat worn by English soldiers during the Boer War. Their products would also be used by Roald Amundsen, the first man to reach the South Pole. Two royal warrants have been given to Burberry, one by Queen Elizabeth II and later by the Prince of Wales. Currently, the company continues to maintain a strong following and international brand recognition.Burberry markets watches for men and women. Their characteristic checkered pattern is often seen in the band material used for the watches. The watches are very classic in appearance, and fit perfectly with an elegant, yet modern and highly sophisticated outfit.